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NEW! Pico Futures report announced - special offer

Pico Futures is the new quarterly market intelligence report that will give you the business information that you need to plan your develop and implement your strategy for standalone and embedded pico projection.

Pico Futures gives you the statistics, the analysis, the players and the technologies.
Pico Futures will forecast market growth by technology, application, channel and geographical region. It will identify and quantify the key opportunities for embedded pico projection technologies and track the take-up of the host technologies.

To find out more about pico futures and to benefit from a special introductory offer
click here
.

AV Brands Survey 2009
now underway


AVN Research has initiated data gathering  for the 2009 AV Brands Survey. The Survey will assess the importance of brand in influencing purchase decisions in technology markets. It will examine the relative importance of the characteristics that channel partners attribute to the brands that they buy from, and those that they don't. The results of the Survey will be published in May 2009, with an analysis of the findings. For further details of the report and other publishes results please click here .
AVN Research announces Channel Marketing Guide

AVN Research has announced the availability of the first part of its new Channel Marketing Guide. Part one of the Guide is a practical guide to marketing communications for manufacturers and distributors active in technology markets. The Guide examines the rationale behind channel marketing and techniques for effective communication with channel partners.
For more information or to download a copy of the Guide,
click
here

KEY FINDINGS
"Today, technology products within many categories are no longer clearly differentiated. A growing percentage of any spend directed into end-user marketing is wasted as a consequence of brand substitution. Channel marketing can be the best defence against brand substitution at the point of sale. " 

The Channel Marketing Guide, AVN Research 2009

© AVN Research - a division of Blue and Green Ltd 2009