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Sellers' guide to digital signage

What are the key buyer motivations for digital signage? What are the winning sales arguments? What is best practice for specifying and installing digital signage? Who are the leading suppliers? This Sellers’ Guide is an edited and abridged version of feature articles published in AV News, supplemented by material contributed by resellers, distributors and vendors of audio-visual products and services. It is published for information and guidance only, and is subject to the terms and conditions that apply to all AVN Research publications and information services. The can be viewed here . Readers of the Guide are free to copy and distribute extracts provided that the source is credited, but sale of the whole or part of its content is prohibited. The Guide is maintained as a live document and future editions will be published without notification.

Click here to download your free PDF copy of the 'Sellers' guide to digital signage'

 
Channel Marketing Guide

The complexity of channel marketing is a function of the number of variables. This Guide, published by AVN Research, is designed to streamline some of the issues, providing practical action plans and checklists to assist with planning and decision making. A glossary should help newcomers to the discipline come up to speed. This document is maintained in a ‘live’ state and comments, suggestions and experiences from its users welcome.  Please send your comments and ideas to: guide@avnresearchcom .

Click here to download your free PDF copy of the 'Channel Marketing Guide'

KEY FINDINGS

"
With each stage in the development of a distribution strategy comes an increased obligation to communicate the qualities and positioning of the brand and the benefits associated with a product or service." 
The Channel Marketing Guide, AVN Research 2009

© AVN Research - a division of Blue and Green Ltd 2009