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Sellers' guide to digital signage
What are the key buyer motivations for digital signage? What are the winning sales arguments? What is best practice for specifying and installing digital signage? Who are the leading suppliers? This Sellers’ Guide is an edited and abridged version of feature articles published in AV News, supplemented by material contributed by resellers, distributors and vendors of audio-visual products and services. It is published for information and guidance only, and is subject to the terms and conditions that apply to all AVN Research publications and information services. The can be viewed here Readers of the Guide are free to copy and distribute extracts provided that the source is credited, but sale of the whole or part of its content is prohibited..
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KEY FINDINGS
"While there is a wide array of applications for digital signage, the most quantifiable are those where the solution replaces a previous communication process, negating or reducing the associated costs." 
'Sellers' guide to digital signage', AVN Research 2009

© AVN Research - a division of Blue and Green Ltd 2009