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Channel Marketing Guide:
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 The complexity of channel marketing is a function of the number of variables. This Guide, published by AVN Research, is designed to streamline some of the issues, providing practical action plans and checklists to assist with planning and decision making. A glossary should help newcomers to the discipline come up to speed. This document is maintained in a ‘live’ state and comments, suggestions and experiences from its users welcome.  Please send your comments and ideas to: guide@avnresearchcom .
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To download a free PDF copy of the Marketing Communications module of the Channel Marketing Guide please enter your details into the form below and you will receive the download link by return*.

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KEY FINDINGS
"With each stage in the development of a distribution strategy comes an increased obligation to communicate the qualities and positioning of the brand and the benefits associated with a product or service." 
The Channel Marketing Guide, AVN Research 2009

© AVN Research - a division of Blue and Green Ltd 2009